Privacy Policy Introduction

This Privacy Policy explains how we collect, use, disclose, and protect personal data in connection with your use of our website and related online services. It applies to all individuals who access or use our website, including visitors who browse our pages, users who create or access an account, and customers who purchase products, request services, or otherwise interact with us. Our website may offer informational content, digital tools, communication features, and the ability to submit inquiries, place orders, or subscribe to newsletters and updates.

We collect personal data that you provide directly to us, such as contact details, account information, and communication records, as well as certain data collected automatically through cookies and similar technologies, such as device information and usage data. We use this information to operate and improve our website, provide and personalise our services, process transactions, respond to your requests, ensure security, comply with legal obligations, and support our legitimate business interests. This introduction is a summary only; we encourage you to read the full Privacy Policy carefully to understand our practices in detail.

Personal Data We Collect and How We Use It

We collect several categories of personal data to operate our website, provide our services, and improve your experience. This includes information you provide directly in forms, data collected automatically when you use our website, and data received from trusted third-party providers such as analytics, advertising partners, and payment processors. Below we explain in detail what data is collected, how it is collected, for what purposes, the legal basis for processing, and how long we retain it.

1. Data You Provide via Forms

What we collect: When you contact us, create an account, subscribe to a newsletter, request a quote, or otherwise fill in a form, we may collect:

  • Identification data: first name, last name, company name
  • Contact details: email address, phone number, postal address, country
  • Account details: username, password (stored in encrypted form)
  • Communication content: messages you send us, feedback, support requests
  • Optional information: preferences, interests, and any other data you choose to provide in free-text fields

How it is collected: This data is collected directly from you when you complete and submit online forms on our website, send us emails, or communicate with us via integrated contact tools.

Purposes of processing:

  • To respond to your inquiries and provide customer support
  • To create and manage your user account or subscription
  • To send you service-related notifications and administrative messages
  • To send marketing communications and newsletters, where permitted
  • To personalize offers and content based on your preferences

Legal basis:

  • Contract performance – where processing is necessary to provide the service you requested (e.g., creating an account, responding to a quote request).
  • Consent – for optional fields and for sending marketing emails or newsletters, where you actively opt in.
  • Legitimate interest – to respond to unsolicited inquiries, improve our services, and maintain business relationships, provided your rights and freedoms do not override these interests.

Retention period:

  • Account and profile data: retained for as long as your account is active and for a reasonable period thereafter (typically up to 3 years) or as required by law.
  • Contact and inquiry data: typically retained for up to 2 years after our last interaction, unless needed longer for legal claims or compliance.
  • Marketing data: retained until you withdraw your consent or unsubscribe, after which we keep minimal records on a suppression list to respect your opt-out.

2. Automatically Collected Data (Log Data, Cookies, Usage Data)

What we collect: When you visit or use our website, we may automatically collect:

  • Technical data: IP address, browser type and version, device type, operating system, language settings
  • Usage data: pages visited, time and date of visit, time spent on pages, click paths, referring/exit pages, error logs
  • Cookie and similar technology data: unique identifiers, session information, preferences, and tracking data for analytics and advertising (where applicable)

How it is collected: This data is collected through server logs, cookies, pixels, tags, and similar tracking technologies that are placed on your device when you visit our website. Some cookies are essential for the site to function, while others are used for analytics or marketing.

Purposes of processing:

  • To ensure the security and proper functioning of the website (e.g., load balancing, fraud prevention, error detection)
  • To remember your preferences (e.g., language, cookie choices, login status)
  • To analyse website traffic and usage patterns to improve performance and user experience
  • To measure the effectiveness of campaigns and, where used, to deliver or measure personalized advertising

Legal basis:

  • Legitimate interest – for essential cookies and log data necessary to provide a secure and functional website, prevent abuse, and understand basic usage.
  • Consent – for non-essential cookies and tracking technologies used for analytics and marketing, where required by applicable law. You can manage or withdraw your consent via our cookie banner or browser settings.

Retention period:

  • Server logs: typically retained for up to 12 months, unless a longer period is required for security, fraud investigation, or legal obligations.
  • Essential cookies: stored for the duration necessary to provide the service (session cookies) or for a limited period (usually up to 12–24 months) for preference storage.
  • Analytics and marketing cookies: retained according to their specific lifespan (generally between 1 day and 24 months), as detailed in our cookie settings or policy.

3. Data from Third-Party Services (Analytics, Advertising, Payment Processors)

What we collect:

  • Analytics providers (e.g., Google Analytics or similar): aggregated statistics about how visitors use our website, including approximate location, device information, and behavior patterns. This data is usually pseudonymised and does not directly identify you.
  • Advertising partners (if used): information about your interactions with our ads on other websites or platforms, and identifiers used to deliver or measure personalized advertising.

How it is collected: This data is collected when you interact with our website or services that are integrated with third-party tools. Analytics and advertising data are collected via scripts, cookies, or SDKs provided by those third parties. Payment data is collected when you complete a purchase or payment through our chosen payment processor.

Purposes of processing:

  • To measure and improve the performance and effectiveness of our website and campaigns
  • To understand user behavior and preferences in order to optimise content and features
  • To process payments, manage billing, and prevent fraudulent transactions
  • To deliver, measure, and improve advertising campaigns, where applicable

Legal basis:

  • Contract performance – for processing payments and managing billing information necessary to complete your purchase or subscription.
  • Legitimate interest – for using analytics to understand and improve our services, provided that such tools are implemented in a privacy-friendly way (e.g., IP anonymisation, aggregated reporting).
  • Consent – for advertising and certain analytics cookies or tracking technologies, where required by law and where you have given your explicit consent.

Retention period:

  • Analytics data: retained in aggregated or pseudonymised form for up to 26 months, or as configured with the analytics provider, after which it is deleted or further anonymised.
  • Advertising data: retained according to the policies of each advertising partner and the cookie lifetimes (typically up to 24 months), or until you withdraw your consent.
  • Payment and billing records: retained for the duration required by tax, accounting, and financial regulations (commonly 5–10 years, depending on jurisdiction).

4. General Retention and Your Rights

We retain personal data only for as long as necessary to fulfill the purposes described above, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we will delete it or anonymize it so that it can no longer be linked to you. You may have rights under applicable data protection laws, such as the right to access, correct, delete, or restrict the processing of your personal data, as well as the right to object to certain processing and to withdraw consent at any time. To exercise these rights, please contact us using the details provided in our full privacy policy.

How We Store, Protect, and Share Your Personal Data

Your personal data is stored on secure servers that use industry-standard safeguards, including encryption in transit and at rest where appropriate. Access to your information is restricted to authorised personnel and service providers who need it to perform their duties and are bound by confidentiality and data protection obligations. We use technical and organisational measures such as access controls, logging, regular updates, and security monitoring to help prevent unauthorised access, loss, misuse, or alteration of your data.

We may share your data with carefully selected third-party service providers who assist us in operating our services (for example, hosting, analytics, payment processing, or customer support). These providers are only allowed to process your data on our instructions and must implement appropriate security measures to protect it. We may also disclose information when required by law, to comply with legal processes or requests from competent authorities, or to protect our rights, users, or the public. In the event of a merger, acquisition, or other business transfer, your data may be transferred as part of the transaction, but it will remain subject to safeguards consistent with this notice.

Where data is transferred internationally, including outside your country or region, we take steps to ensure an adequate level of protection, such as using standard contractual clauses or other lawful transfer mechanisms. We do not sell your personal data for profit unless this is clearly and explicitly stated to you in advance, and where required, only with your consent.

Your Privacy Rights & Contact Information

You have important rights regarding your personal data. These include the right of access to the information we hold about you, the right to request correction of inaccurate or incomplete data, and the right to request deletion of your data where legally permitted. You may also request restriction of processing, for example while we verify the accuracy of your data, and you have a right to data portability, allowing you to receive certain data in a structured, commonly used, machine-readable format.

You have the right to object to processing of your personal data, including any use for direct marketing communications. If you object to marketing, we will stop sending such messages. You can exercise your rights at any time by contacting us by using the contact form available on our website. We may need to verify your identity before fulfilling your request to help protect your data from unauthorized access.

You can manage your cookie preferences through our cookie banner or settings tool, where available, or by adjusting your browser settings to accept, refuse, or delete cookies. Please note that disabling certain cookies may affect website functionality. We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. When we make material changes, we will notify you by updating the date at the top of the policy and, where appropriate, by providing a prominent notice on the website or via email.

If you have any questions, concerns, or requests about how we handle your personal data, we encourage you to contact the website owner. We take your privacy seriously and will do our best to respond promptly and transparently to any inquiries you may have.